If you’re a blog OG, you probably remember the income report.

When I first started my influencer career I would spend HOURS on Pinterest going through everyone’s income reports, seeing how much money they made that month, where it came from, and so much more. Honesty is something I truly value in my personal life and also my business life and I loved seeing all these incredible women openly sharing about money.

I know money is taught to be a taboo subject but I truly am of the opposite thinking. The more that we as influencers are open about our incomes, how we make money, how much it actually costs to do our job, etc. the more that we strengthen the market from the bottom up. Everyone is getting paid hunnnnyyyyy!

Before we dive in, I want to say that I am ALL for the spirit of transparency when it comes to how much money I’m making BUT… I won’t be sharing with you the specific details of which brands are paying me what money. Because of that, I’ll just be posting a gross number of how much I physically deposited into my bank account each month.

January Income Report – 2021

GROSS INCOME

• Brand Deals: $11, 119.78
• Hey Bitches Podcast: $0
• YouTube Adsense: $248.25
• Confidence Club: $0

EXPENSES

• Employees: $240
• Accountant: $210
• Health Insurance: $92.85
• Adobe Creative Cloud: $26.85
• iCloud Storage: $4.19
• VPN: $16.89
• DocHub: $78.29
• G Suite: $7.80
• Wavve: $12.65
• Shopify: $41
• WeTransfer: $14.53
• FloDesk: $25

Traffic

If you’ve ever watched a YouTube video of mine or been in a room on Clubhouse with me, you’d know I LOVE analytics. There’s just something about analyzing numbers and organizing them that fires me up! So, every month I also want to highlight the growth of the blog and discuss what I’ve been doing for blog growth every month.

Top Posts In January

So, this stat is a lil all over the place because the blog LITERALLY just started but… this will be an interesting thing to see month over month. Usually, there are a handful of posts that do particularly well for SEO the more and more content you put out & I’m really excited to update this section as the blog goes on! In the meantime, here are January’s top 2 posts.

• MY 2021 NEW YEAR’S *BUSINESS* RESOLUTIONS + HOW TO SET (AND ACHIEVE) YOUR GOALS
• HAIRCARE 101: MY ENTIRE HAIRCARE ROUTINE FROM START TO FINISH (AND EVERYTHING IN BETWEEN)

Email List Growth

Email lists are my current nerdy obsession. @Kayley.e.r, @Tanisha.Cherry, and & I have an unofficial mastermind that we started in December and January’s focus has been email lists! I’ve always known their importance but I felt like I had to work up my other social media and put my energy there before I focused on emails. January was that time!

I’m currently using FloDesk for my email marketing which I absolutely LOVE! It’s drag and drop, has beautiful designs, and makes the overall process SO freaking easy. Because of all of that, here is how my email list did in January.

Start of January: 0 subscribers
End of January: 10 subscribers

Tbh, this is not where I thought it would be.

January Thoughts

January was crazy. Between the money I made, the MASSIVE growth I experienced on Instagram (15K in a week and a half???), posting every single day, keeping up on the podcast & YouTube, and well as hiring another person onto my team… it’s been crazy! Truthfully, I think that’s a big reason that email got put on the back burner. I wanted to create an awesome freebie/download to compliment my weekly newsletter but with everything going on it has just fallen through the cracks.

Something that I’m proud of myself with this month is that I’ve posted every single day on Instagram. Before I took this full time I really had trouble staying consistent. I would do really good for a week and then fall off for two and it would be a vicious cycle of it all. Then, I got pretty consistent with posting every other day on Instagram. I really think that laying that little bit of consistent groundwork helped me a lot to push to posting every day because now I’ve been pumping out that content with ease!

February’s Focus

For February, I’m looking to…

• Hit 100 subscribers on my newsletter
• Plan & create digital downloads for the newsletter + email audience
• Create all of my non-sponsored February Instagram content in a weekend (queen of batching!)
• Post on TikTok every single day in February

For our mastermind, digital downloads in the focus! Kayley, Tanisha, & I will be heavily brainstorming what performs best, how to best deliver it, and eventually how to turn it into a profit. However, my personal focus of the month will be to post on TikTok consistently! I’ve recently been feeling very apathetic towards the app and I’m really hoping to change that apathy and start really getting into creating on the app again. I also will be repurposing all my TikTok’s into Reels to help with me IG growth!

 

And there you have it folx! January income report in the BOOKS. I really hope you guys enjoyed this post and found it helpful and informative. Super excited to continue this jouney with y’all 🙂

Love you so much!

Your girl, Karly